OVATION AWARD

Our Halton PSA's won yet another award!

The clever, Fourgrounds produced and written campaign was the winner of the IABC/Toronto OVATION Award for Multimedia/Digital Content Excellence!

Every year The Toronto Chapter of the International Association of Business Communicators (IABC) gets together to recognize excellence in communications at the OVATION Awards Gala. Professional communicators from across the Greater Toronto Area come together to celebrate the best the communications industry has to offer and acknowledge the exceptional achievements of their colleagues and peers. This year, IABC/Toronto received a record-breaking number of entries to the program.

The Halton Region wanted us to really take some creative risks with this campaign and obviously it paid off. The two commercials which were produced in association with Aexian Studios in Fonthill, ON played with storytelling and conventional narrative tools to bring life to a message of green continuousness and healthy living. Since their production in 2008, the commercials have been aired as Preroll videos on the web, in Silver City Movie theatres, on social media platforms and on broadcast television.

Fourgrounds is proud to be part of a Groundbreaking PSA campaign in Ontario, and these unique spots are just another example of how we don't just capture reality... we create it.

One of the Halton Region PSAs can be found on our portfolio page.

See the complete list of winners here.

Testing Inverted RED Jib Rig

Picking up where our own Rick Fast left off on Twitter. Here are some more pics of our test build for an inverted RED rig on our small jib for an upcoming series of shoots this coming spring. Kudos to our Rick Fast and camera extraordinaire Mike Krasnay for building a sweet inverted jib rig. This should create some pretty amazing low angles and provide some nice led highlights via the integrated LED ring. Nice guys!!!

k on tech

this march "like" us on facebook and win!

Here at Fourgrounds, we like to spice things up once in a while, so we decided that this March we were going to give away a commercial. Yup, a full HD commercial production. From start to finish. Totally free. And all you have to do to enter is "like" us on Facebook (click HERE).

We will be picking a winner April 1st... Good luck!

-L.

Machines Thinking Like Humans...no really.

Well... not quite, but at least our elected officials up on parliament hill are actually rewarding those in our Canadian scientific community who are, as a well spoken man once put it, doing something "truly revolutionary" when it comes to innovation and advancement in technology. To make a long story short, a Toronto professor Hinton from the U. of T. was recently awarded $1M to further his research in studying how neural networks (collections of brain cells) work together to learn based on their interactions with one another. Practical applications? Creating software algorithms that mimic these biological processes allowing programmers and engineers to create advanced artificial intelligence programs used in things like complex simulations and automation. So, Matrix anyone...?

Here's more...

KN on technology

Federal Government Appeals Federal Courts Decision on Mobile Ownership Laws

Today, Industry Minster Tony Clement announced the Federal Government will appeal last years Federal Court decision to deny the governments '09 overruling allowing mobile newcomer WIND Mobile into the Canadian mobile market. The government says this is being done in efforts to support much needed market competition and consumer choice in Canada's consumer mobile industry. Minister Clement would not give specifics on the governments stance on foreign ownership.

read more...

KN - on technology

halton region campaign nabs another award

Congratulations go out yet again to The Regional Municipality of Halton for winning another award for "Nick & Joules on Air Quality & Climate Change". It was the winner in the Environmental Communication category of the 2010 Strategic Video Awards presented by McMurray, a marketing communications firm based out of the U.S. We couldn't be more pleased with the recognition and success this campaign has received!

You can read about the awards here and view a list of winners here.

Check out a few other winning videos we loved:

Grand Winner: Nationwide Insurace - "Nationwide - The Musical"

Motivalional: Peel District School Board - "Reveal the Smile"

Viral Video: Southwest Airlines - "Southwest Shows Air New Zealand Some LUV"

-L.

more awards for KNOWFIRE.ca

Fourgrounds would like to congratulate the Niagara Regional Fire Chiefs for another award on the KNOWFIRE.ca campaign. This time its the Bernard A. Moyle Award which is a $5,000 prize presented annually by the Fire Marshals Public Fire Safety Council to an organization located in Ontario to further support fire and life safety education program or campaign.

Here's a link to a brief article about the announcement in the Tribune. More details to come when the award is officially presented in November.